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Black History Month Color Background. Blank Black Circle on Geometric Red, Yellow, Green Color Background. Top View
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What is it?

February 13th is an observance of ​atonement, reconciliation, celebration and a ​24-hour demonstration of Black love, ​recognized as Black Love Day (BLD) in ​America. Founded in 1993 by Ayo Handy-​Kendi, founder/director of the African ​American Holiday Association, Black Love ​Day is the 4th nationally commemorated ​African-American holiday. BLD is an African-​centered, alternative to the commercial ​Valentine’s Day.

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The 5 Tenets of Black Love Day

The 5 Tenets of Black Love Day

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Love ​for ​Self

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Love for ​Family

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Love for ​the ​Creator

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Love for ​Black ​People

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Love within ​the Black ​Community

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How do we

observe it?

  • Show love for 24 hours.
  • Demonstrate the 5 Tenets of Black Love and recommit ​to the Nguzo Saba, principles of love and unity for the ​Black Diaspora.
  • Display the “Akoma,” an Adinkra symbol of love, ​patience, goodwill, faithfulness & endurance.
  • Give the greeting, “Nya Akoma” (N-yah Ah-Coma) ​which means “get a heart, be patient!”
  • Celebrate with personal love rituals, couple love-ins or ​community relationship ceremonies.
  • Buy conscious love gifts from Black merchants to ​recycle Black dollars to love our communities.
  • Read to learn, grow, and sustain love’s healing power.

More Info on the African American Holiday Association website.

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Who founded it?

BLACK LOVE DAY, was not a made-up holiday ('wholyday'). It ​was delivered to Sister Ayo Handy-Kendi as a Divine ​"download", upon asking the question out loud, "How can I ​help to stop violence and increase peace?", as she rode, sitting ​in the sunlight of a bus, after seeing the Spike Lee movie ​version of Malcolm X. She heard the Creator speak to her in ​the sunlight of the bus, and answered, "We need love, more ​black love." The voice repeated and continued to repeat the ​same message for the next 40 days, by which time Sister Ayo ​said, "I got it. Maybe, I should start a Black Love Day for us to ​love ourselves and take care of ourselves." This birth was ​January 1, 1993 in Washington D. C., and the first Black Love ​Day was launched at the Mayor's Office on 3rd Street, N.W. as ​a wholistic health fair and alternative to Valentine's Day.

Handy-Kendi, A. (n.d.). Black Love Day history. Retrieved from ​https://www.africanamericanholidays.org/bld-history.html

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Nya

Akoma

Though the heart shape is a universal ​symbol representing love, it is also an ​Adinkra symbol with a slighty different ​meaning. As an Adinkra, the heart ​shape represents patience and ​tolerance.

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In Akan, “Nya akoma,” ​literally “Get a heart” ​means take heart–be ​patient.

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Take the ​Pledge?

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Take some time and set your ​intentions for the day.

Today, I commit myself to ​showing love to the creator by ​___________, to myself by ​___________, to my family ​by__________to members of the ​Black race by ______________, and ​to the Black community ​by______________.

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Connect with

Ayo Handy-Kendi

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